Sunset Coast Capital LLC was founded by David Krock, a 20-time founder, investor and advisor.
David has founded or invested in the West Michigan market through such businesses as The Whitcomb Senior Living Community, The Veranda @ The Whitcomb, Sunset Coast Trolley Company, Sun ‘n Sand Resort, and others. Holdings are in a diverse set of industries, including: real estate, wedding, tech, hospitality, transportation, service-based businesses, and more.
He has also invested world-wide in early-stage ventures, and has advised more than $300M in enterprises over the past 15 years.
David is a voracious reader, and believes in continuous self-learning. Over the course of his career in the world of business, David has accumulated numerous principles, tools and philosophies about how and why certain companies succeed when other’s don’t. Sunset Coast Capital is a distilling of that knowledge and experience into an investment vehicle.